WiBN: What is your position at TriComB2B?
Erin: Director of Strategic Marketing
WiBN: What is the one thing that you want our readers to know about TriComB2B?
Erin: TriComB2B is a great place to work, staffed by smart people that can think both technically and strategically.
WiBN: What are some personal skills that have helped you become who you are today?
Erin: I have always been responsible and able to multi-task well.
WiBN: At any time during your life have you had a mentor?
Erin: Yes. When I worked at NCR, Chris Wallace was a wonderful mentor to me. She led our business division by being measured, practical, and inspirational.
WiBN: In your opinion, how can, or how does, networking benefit women in business?
Erin: I think that women benefit by making professional connections and being able to find that level of relatability that only comes in a female to female business conversation.
WiBN: What has been the biggest challenge in your position at TriComB2B?
Erin: Being able to match the emergence of social media as a marketing tactic with the slower pace of some of the industries we serve.
WiBN: What inspires you the most?
Erin: I thrive on being challenged. And being a person that my husband and children can be proud of is a daily inspiration to me.
WiBN: Share with us how you balance your work life and family life?
Erin: I am lucky enough to have employers that allow me to have a flextime schedule. We have three children under the age of 7, so it is a must for this phase of my life.
WiBN: What is your favorite thing to do in “taking care of you”?
Erin: My ritual of early morning workouts. I have been an early riser and gym class attendee for years, and it makes a big difference in so many positive ways.
WiBN: What leadership skills do you have that you feel contributes to the success of your position with TriComB2B?
Erin: My leadership style is participative and collaborative. I hold high expectations of my colleagues and peers, but I think that my leadership approach brings out the best in everyone.
WiBN: How did you hear about WiBN?
Erin: Kim Snow encouraged me to join a few years ago.
WiBN: What motivated you to join WiBN?
Erin: I felt motivated to join after being asked to participate in this year’s leadership conference.
Contact Information:
Erin Paulson
Email Address: erin.paulson@tricomb2b.com
Website: www.tricomb2b.com