It might be a different kind of board game, but philanthropic consultant Carol Weisman from Board Builders still compared board management strategies to either checkers or chess during the recent Bridge to Integrated Marketing & Fundraising Conference, in National Harbor, Md.

Weisman said some organizations think of board members as checker pieces with equal strengths. But she advised that nonprofits should use board members as chess pieces, each with their own strengths and weaknesses.

Here’s how to get in the game with your board management strategy:

• Board members don’t join to raise money. Some have a personal affiliation to the organization and are honored to be a part of the board. Make sure members know that some level of fundraising is necessary before accepting the position

• Time isn’t money. Weisman explained that a board member dedicating time to the organization doesn’t translate into dollars to pay staff and keep doors open. Fundraising needs to happen.

• Rejection will not kill the board. At least in the fundraising world, she explained. Getting a “no” is tough, but your board member will survive. Make sure you encourage successes by bringing them up in board meetings to boost morale.

• Staff and board members are partners. Development staff can pinpoint prospects while board members can make the ask. The strength of one relies on the other.

• Board members have their kryptonite. Ask board members about areas where they thrive or take a dive. You should respect the fact that not every board member will be the life of the special event. Play to a member’s strengths and you will see fundraising results and ultimately a happier, more effective board member.